NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.

Before I can even navigate to the Netflix app, I hear something. “Hello, hello friends!” A smiling woman appears on the ...

Google has launched its first AI-generated ad, featuring a plush turkey using Google Search's AI Mode. This move enters Google into a growing trend of AI-created advertisements, with plans for a ...

DirectTV will be partnering with Glance to deliver personalized ad experiences that are powered by AI. The companies are planning to leverage TVs that are idling, and replace the typical default ...

YouTube TV viewers had a Halloween shock on Friday October 31 – and not a fun one. All of Disney's networks, including ESPN ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

The ad that included comments made by former President Ronald Reagan about tariffs will stop airing on Monday "so that trade ...

During the peak of the streaming wars, it felt like ads on TV might be going away. Companies like Netflix Inc. had bet that subscription fees alone would be enough to sustain them, and viewers seemed ...

These are the most iconic and nostalgic ads ever produced in South Africa, according to South Africans on Reddit.