Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More The web and mobile technology have profoundly changed the ...

SimilarWeb, a startup taking on web measurement services like Alexa and comScore, is now expanding its intelligence platform to include the world of native mobile apps and mobile web, in addition to ...

Cody has been writing with Android Police for ten years. While best known for the hundreds of APK Teardowns and breaking news on many of Google’s new products and services, he also covers deeper ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Website- and app-tracking analytics company ...

Dublin, Aug. 14, 2019 (GLOBE NEWSWIRE) -- The "App Analytics - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering. App Analytics market worldwide is ...

Increase in inclination towards mobile-based advertising among enterprises, shift toward personalized and customer-centric marketing, and emergence of BYOD and BYOA are expected to propel the growth ...