With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

A new study looks into how humans can hold conflicting thoughts about horse welfare at the same time – and how they reconcile ...