With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

One of the intriguing aspects of the public trade debate has long been cognitive dissonance—the ability to hold conflicting viewpoints simultaneously. This has been illustrated recently in two polls, ...