CaptivateIQ reports that while 59% of companies rely on incentives for growth, many fail to execute them effectively, ...

A new study from the Massachusetts Institute of Technology seems to suggest that most corporate implementations generative AI pilots are failing to generate meaningful financial returns, despite ...

In a bot driven internet, engagement is abundant and cheap. Verifiable human work is not. How can the next phase of ...

Discoveries have a big impact on the economy. Many large and profitable companies are rooted in technologies that start with scientific advances. It would make sense to create incentives that promote ...

In the HVACR industry, where skilled labor is increasingly hard to find, contractors are rethinking how to keep technicians happy — or, put differently, on the payroll. Competitive pay is a must, but ...

For homebuyers struggling with today's higher mortgage rates, new construction communities are suddenly full of tempting offers: 4% mortgage rates when the market is closer to 6% or 7%, tens of ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.