We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Retargeting has become one of the most successful online advertising techniques in digital marketing, but it’s often still confusing to many agents and brokerages. The basic premise of retargeting is ...

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next ...

But what about those prospects whose attention we have captured through any one of these programs, but who have not yet converted (e.g., downloaded a white paper, signed up for a free trial, etc.)?

Mansi Dhorda works at E2M Solutions Inc., a digital marketing agency. She is well-versed in all things Content Marketing and Branding. During her free time, she runs her Instagram page for handmade ...

Retargeting is one of the most exciting innovations in online marketing in recent years. It has consistently provided a higher ROI than other forms of targeting, and is a vital part of almost any ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Many marketers learned from marketing classes that it is less costly to sell more to ...

You may already know the importance of creating an ad retargeting strategy, as 98 percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus ...