Rolex’s strategy of maintaining strict control over its distribution channels has made it nearly impossible for the average consumer to purchase a brand-new model directly from authorized dealers.

The “Paul Newman” Daytona. The “Bao Dai.” The Oyster Perpetual that scaled Everest. All of these pieces carry significant historical importance—not only for Rolex, but for the broader watch world. But ...

Back in May of 2017, a watch belonging to Nguyễn Phúc Vĩnh Thụy, the last Emperor of the Nguyễn Dynasty of Vietnam, hammered for roughly $5.06 million. Dubbed “Bao Dai” after the Emperor’s honorific ...

The list of the most expensive Rolexes ever sold at auction, as you’d expect, is quite impressive. And now the exquisite lineup has a new member. A yellow-gold Ref. 6062 recently hammered down for a ...