A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ...