Alphabet’s (GOOGL) dominant grip on the internet search market may face one of its biggest challenges. Bloomberg reported that Apple (AAPL) is considering integrating alternative AI-powered search tools into its Safari browser,

Apple says AI engines like ChatGPT are cutting into Google search, but Google says that's not true. Both arguments could be true.

Speaking during Google’s antitrust trial, Apple senior vice president of services Eddy Cue floated the possibility of a new AI-focused search partnership.