Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox.

To recognize Cinco de Mayo, Chipotle is launching a new, immersive digital gaming experience, "Ingredient Quest," in the Burrito Builder experience it introduced on the popular Roblox virtual ...

Both offers are valid exclusively on the Chipotle app, Chipotle.com and Chipotle.ca. Plus, 50,000 users will score free burritos 1 through "Ingredient Quest" on Roblox. 1 – NO PURCHASE NECESSARY.

Thus, Roblox has become a “key place” to market certain things for a food brand you might know: Chipotle. Yes, this is real, and it goes far deeper than you might think.

Customers in real life aren’t completely exempt from Chipotle’s Cinco de Mayo promo. They can receive free delivery with in-app and online orders from May 1 through May 5 by using the code ...

For Cinco de Mayo, the fast-casual chain is launching a game on Roblox. Starting at 6 p.m. ET/ 3 p.m. PT on May 5, you can win a free burrito by playing the "Ingredient Quest" in the Burrito ...

Chipotle is celebrating Cinco de Mayo by launching a game on Roblox. Beginning at 5 p.m. CT on May 5, you have the chance to win a free burrito by playing the "Ingredient Quest" in the Burrito ...