Kid Rock, Brantley Gilbert and Lee Brice will headline Turning Point USA's alternative halftime show, airing as Bad Bunny takes the Super Bowl stage.

The organization founded by late right-wing activist Charlie Kirk has taken issue with the NFL's choice of Bad Bunny as this year's halftime performer.

If you “love America,” you only have one choice for your Super Bowl halftime viewing, according to Kid Rock, and that is to watch him headline Turning Point USA’s alternative show, set to stream on conservative websites at the same time Bad Bunny is performing for the official NFL event.

Nashville-linked artists will headline Turning Point USA's "All-American Halftime Show," an alternative to Bad Bunny’s NFL Super Bowl halftime show.

LOS ANGELES (AP) — Once upon a time, the Super Bowl halftime show belonged to marching bands and pageantry. But these days, it belongs to global pop stars, cinematic production and moments that ripple beyond the stadium.

To counter the halftime show, Turning Point USA, a nonprofit organization founded in part by Charlie Kirk, announced it would hold its own halftime show with performances the group would support. This idea wasn't finalized until the week of the Super Bowl, when the organization finally announced its halftime show lineup.

The conservative organization first announced its plans for a halftime show alternative following right-wing backlash to Puerto Rican superstar Bad Bunny.

Kid Rock previewed his headlining of Turning Point's halftime show, saying he wants nothing to do with the liberal Grammy Awards during an appearance on "The Charlie Kirk Show."