Apple has apologized after a new iPad Pro ad was met with wide and sharp criticism. The ad, titled "Crush!," debuted earlier this week. It shows a hydraulic press crushing instruments like a piano and ...

Apple apologized Thursday for it’s viral “Crush” iPad Pro ad after it was ridiculed for being anti-art and representative of big tech’s “destruction of the human experience” (per Hugh Grant). In a ...

Apple has released a new iPad Pro ad called the Worlds Made on iPad, and it is a follow-up on the controversial Crush! ad released earlier this month which saw massive backlash from the global users.

It may have seemed like a good idea at the time, but an ad by Apple for its thinnest-ever iPad has turned into a massive headache for the company. The 68-second “Crush!” ad for the iPad Pro debuted ...

Apple’s new iPad Pro ad begins with the ticking of a mechanical metronome, which is a device used to help musicians keep track of timing. Then it cuts to a record player, and then finally to the image ...

Apple wasn’t the first to destroy multiple creative gadgets just to promote its iPad Pro 2024 edition. LG put out an ad way back in 2008 to showcase the capabilities of the LG Renoir KC910. The ...

Tech giant Apple apologized Thursday after an ad for the iPad Pro released earlier this week garnered criticism for its apparent portrayal of technology crushing the creative spirit. The ad spot, ...

Apple announced the new iPad Air and Pro lineup on Tuesday and ran an ad to introduce the iPad’s power. It has received backlash on social media because it destroyed instruments and other creative ...

At Variety, Todd Spangler writes: The iPad Pro ad generated fury among many in Hollywood and other creative industries, including Hugh Grant and filmmaker-actor Justine Bateman, who saw it as a vivid ...