These changes come as Apple is reportedly overhauling the leadership of its AI division. This change especially zeroes in on Siri’s performance, largely based on growing consumer frustration with the assistant.

Apple Inc. is undergoing a rare shake-up of its executive ranks, aiming to get its artificial intelligence efforts back on track after months of delays and stumbles, according to people familiar with the situation.

Apple Inc. is reportedly moving around executives in the wake of its problems with Apple Intelligence and Siri, but the latest product snafu could be sign of a larger problem with the consumer electronics giant.