Lay's has launched some pretty wacky snack flavors in the past but its newest chip will be very familiar to those who love classic comfort foods. For many, it doesn't get much better than enjoying a ...

Watching Super Bowl ads is half the fun of the big game, and Lay's is coming in hot with an emotional ad from an ...

The fan-submitted flavor contest is taking ideas once again after a seven-year hiatus Frito-Lay North America It’s time to get your head in the chip game. Lay’s is asking fans to submit uniquely ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

Lay’s has announced a newly created flavor inspired by the winner of the brand’s $1 million contest. The snack company announced the winner of its “Do Us A Flavor” contest on Tuesday. The contest, ...

Lay’s chips will have a new look the next time you're looking for a snack. The potato chip brand has unveiled its largest redesign ever, which includes a new logo and updated packaging. The changes ...

Lay’s today (Feb. 22) launched the latest iteration of its global “No Lay’s, No Game” brand platform as UEFA Champions League play heats up, per details shared with Marketing Dive. Central to the ...

The three finalists for the competition were originally announced in April Lay's Lay's has finally announced the winner of its Do Us A Flavor contest — and Bacon Grilled Cheese flavored potato ...

Lay’s potato chips are about to get a packaging revamp. The redesigned potato chip bag and new logo give Lay’s its first new look in 12 years. Unlike previous redesigns, Lay’s isn’t undergoing a ...