PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...

Greg Lyons, who was chief marketing officer for PepsiCo North American Beverages for eight years, has left the company and been replaced by company veteran Mark Kirkham.

Mark Kirkham has been elevated to the role of Chief Marketing Officer (CMO), PepsiCo Beverages US at PepsiCo. He made the ...

PepsiCo named Mark Kirkham as CMO of U.S. beverages, effective April 7, per details shared with Marketing Dive. The unit houses brands including Pepsi, Mountain Dew, Bubly, Starry and Gatorade.

PepsiCo has appointed Mark Kirkham as its new US beverages CMO, reinforcing its push into functional drinks like prebiotic ...

Things have not been great for beverage giant PepsiCo (PEP) of late. With weight-loss drugs cutting into snack purchases and ...

The Plant Base is the go to B2B news platform for the plant-based food and beverage industry. Refreshment is your ultimate resource for staying informed and up-to-date on the water cooler, vending ...

Mark Kirkham, svp of marketing at PepsiCo, agreed, adding that while comedy is a winning strategy, it works best when paired with emotional storytelling. As an example, he pointed to PepsiCo's Lay ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

PepsiCo has appointed Mark Kirkham as chief marketing officer of PepsiCo Beverages North America, the company confirmed to ADWEEK. He succeeds Greg Lyons, who served as the division’s CMO since ...

PepsiCo brought in Mark Kirkham to serve as chief marketing officer for the United States beverage market, and his position will start April 7. Kirkham—a 14 year veteran of PepsiCo—will step ...