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MSNBC's new name, 'MS NOW,' was mocked on social media on Monday as the branding change was compared to several failed computer software products.
Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.
When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new name and logo. MSNBC will become My Source News Opinion World (MS NOW), and the multicolored Peacock logo MSNBC now borrows from its outgoing parent company will be replaced with a new red, white, and blue mark.
Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.
The change marks the end of a partnership that began in 1996, with the network joining CNBC and other channels under the new VERSANT umbrella.
MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.
The rebranding is expected by the end of the year as part of MSNBC’s corporate spinoff from Comcast’s NBCUniversal TV empire. The spinoff required the new company to stop using the NBC brand and its signature Peacock, which are both staying with Comcast.
The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.
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Straight Arrow News on MSNMSNBC to rebrand as MS NOW, drops peacock logo in spinoff from NBC
MSNBC will soon have a new name and look. The network announced it will rebrand as MS NOW - short for "My Source News Opinion World" - by the end of the year. The change comes as MSNBC splits from NBCUniversal in a $7 billion spinoff deal that will create a new media company
MSNBC is undergoing a rebrand. In the coming weeks or months (no date has been announced), the cable news channel will be called My Source News Opinion World, or MS NOW. This, despite previous reports that the network wouldn’t be altering its name.
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The Desk on MSNMSNBC to rebrand as MS NOW under Versant ownership
MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.