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Adweek on MSNDonald Trump's Joint Address to Congress Draws 36.6 Million ViewersPresident Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen ...
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Paramount Global ends standoff with NielsenParamount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics products. The deal comes several months after Paramount dropped Nielsen ...
Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...
Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other properties used rival tabulation ...
Audience measurement and data firm Nielsen has partnered with Indian media and entertainment company JioStar to provide ...
Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading ...
The dataset includes ad impressions for TV and radio and, most recently, social media advertising data. Nielsen's Ad Intel Data cover advertising occurrences for a variety of media types across the ...
Feb 3 (Reuters) - Media giant Paramount Global (PARA.O), opens new tab and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS ...
Nielsen’s Custom Research and Media Analytics division will provide qualitative and quantitative surveys designed to segment target audiences based on demographic and behavioural variables ...
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