This update also involves a new logo, sans NBCU’s signature peacock, in order to distinguish itself from NBCU. While CNBC—which stands for Consumer News and Business Channel—will keep its name, the network will also take on a new logo without the peacock.

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Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.

Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.

MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal. CNBC's Andrew Ross Sorkin joins Joe Scarborough to break the news.

NVIDIA's GeForce NOW game streaming service is leveling-up in September with the addition of RTX 5080 GPUs, which will allow for 5K streaming at up to 120fps (or 1080p/320fps for the truly frame-hungry).