The move raises questions about the Cybertruck’s ability to sell on its own merits. Tesla launches head-turning promotion in attempt to boost Cybertruck sales — here's what it's offering first ...

Sales promotions are typically judged by their effect on market share. However, market share gains can be short-term—they may be lost when the promotion ends or when competitive activity increases.

The Clorox Company CLX reported impressive fourth-quarter fiscal 2025 results, wherein both top and bottom lines beat the ...

Evaluation of Sales Promotion. Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing ...

Many types of sales promotions can induce a consumer to buy your goods or services. A product sample delivered to the consumer's door is a good way to introduce a new product, but also one of the ...

We're all consumers so we're familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

This exploratory study examines the differences beween sales promotions that achieved their objectives and those that did not. For both consumer and trade promotions, the key success factors differ ...

Tracking baseline sales shows the strength of your brand by measuring sales made without promotions. It’s one of the best signs that investing in your brand is paying off. You should also keep track ...

Buy two bars of soap and save $2 off the total price. These types of deals can make people spend more than they would without a promotion. The challenge for retailers is knowing how and when to offer ...

In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term implications of these changes for brand ...