Media buyers can lean into strategy, technology architecture and quality checking as AI agents automate large parts of the ...

Thibaud Hug de Larauze will give his mother’s entire life to you if the brand breaks its promise.

Here are the executive moves you need to know this week.

Luxury brands lose their edge when they chase endless content and fleeting relevance.

Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and ...

The subtle ability to be both nostalgic and future-facing will be increasingly important in an AI world.

Ad Age readers voted for their top creative campaign of the month (Kalshi, Quiktrip, Beyond Meat, Etsy, Coors) By. Tim Nudd ...

Smuggler’s Mark Molloy and Somesuch’s Kim Gehrig each have two spots among the six finalists.

Alyssa Buetikofer discusses balancing broad appeal with cultural relevance, why frequency matters more than penetration and ...

This week, we’ve got the exclusive on Visit California’s first brand agency change in two decades, plus a look at WFA and ...

Amsive commissioned Forrester Consulting to conduct a Total Economic Impact™ study examining organizations that adopted an audience-led marketing model across channels. The study found a 40% increase ...

David&Goliath and director Adam Berg blend CGI with practical effects to frame rival compact SUVs as playthings.