As the Super Bowl approaches, brands around the world are preparing to spend millions on 30-second spots. The immediate ...

Studios brought the Tryano vision to life through production and visual storytelling. Weber Shandwick led the PR and comms ...

HAVAS Middle East’s Naveen Chacko Mathews explains why data privacy is the foundation but ethical marketing is the multiplier ...

TBWARAAD's Santiago Cuesta shares his thoughts on campaigns from e&, Justlife and Tawuniya and more for this month's Private ...

Gita Ghaemmaghami, Leader – Communications and PR, LIXIL – India, Middle East and Africa (IMEA). If the past few years taught ...

G2. brings together specialised brands across key disciplines to serve organisations seeking both regional scale and local market nuance.

By leveraging the DOOH infrastructure of Moving Walls, brands can amplify TikTok momentum into high-visibility, contextually ...

It is the persistent perception that independent agencies lack a sufficient volume of ‘relevant’ case studies, writes Raksha ...

Crowd will oversee Domino's Pizza 's end-to-end social media ecosystem in UAE, Bahrain and Qatar with this deal.

Even as large agency networks and these platform behemoths face off, there will be a further rebalancing of power,” writes ...

MESMDA aims to elevate professional standards, strengthen credibility and support the long-term growth of the region’s digital ecosystem.

Mada Media invites licensed ad companies to submit proposals for the rights to install, operate and monetise a premium portfolio of assets.