VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market. ‘Redesigning the Agency Value ...

Vodafone has announced Thomp2 Socks and House of Hofu as the winners of the Six Nations ‘See Your Business Pitchside’ competition. Worth over €25,000 in advertising value, it will provide both ...

The Public Relations Consultants Association (PRCA) has appointed a new board of directors that includes Sonia Harris Pope, Harris PR; Niamh Hopkins, Legacy Communications and Martyn Rosney of ...

Trust is the new currency for media in a world of fake news and information overload, Mediahuis fellow of journalism and society Peter Vandermeersch said. Speaking at an agency event entitled ‘Trust ...

Live Nation and MCD, which sees it return for a second year as a sponsor of the Malahide Castle and the Irish Museum of Modern Art (IMMA) concert series. The deal sees the insurance brand support a ...

Media Literacy Ireland (MLI) was named by the Institute of Advertising Practitioners in Ireland (IAPI) as the client for this year’s Young Lions competition. A group of emerging advertising creatives ...

While artificial intelligence (AI) imposes radical changes on the world of marketing, the fundamentals of advertising endure, David Wheldon, president emeritus of the World Federation of Advertisers ...

Fiona Field has resigned as managing director of OMD and as a board director of Omnicom Media to start her own business.  In a statement to the industry issued by Omnicom CEO Jason Nebenzahl, it was ...

JCDecaux Ireland has a new deal in place with VIOOH, the global digital out of home (DOOH) supply-side platform, giving advertisers access to 288 digital screens – a third of Ireland’s DOOH market, ...

Hometree has appointed sustainability specialist Laura Costello as its first chief communications officer, creating a new executive role as the nature restoration charity invests in brand and public ...

PR agency Heneghan has appointed Holly Geoghegan as finance and operations manager. She joined the agency in 2022 and became operations manager the following year. She previously worked in Ireland ...

A report by the Institute of Advertising Practitioners in Ireland (IAPI) shows that for every €1 spent on advertising, €6 in economic value is generated. If Ireland invested at levels comparable to ...