Nielsen

Karthik Rao Named CEO of Nielsen

A 23-year veteran of nearly every aspect of Nielsen’s business, Rao will take the global leader in audience measurement, data and analytics into the future New York – September 14, 2023 – Nielsen, the ...
Nielsen

Nielsen announces closing of transaction with Evergreen- and Brookfield-led consortium

New York – October 11, 2022 – Nielsen Holdings plc (NYSE: NLSN) (“Nielsen”) today announced the completion of its previously announced sale to a private equity consortium (the “Consortium”) composed ...
Nielsen

Nielsen Fan Scorecard: Every Fan, On Every Screen

The full breakdown of who's showing up for the world's biggest tournament and why brands can't afford a one-size-fits-all fan. The FIFA World Cup 2026™ isn't one audience — it's dozens, all showing up ...
Nielsen

Sports and Dramas Drive April Viewing Patterns in Nielsen’s Latest Gauge Reports

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted by NCAA Tournament Final Four and Championship Games YouTube Maintains No. 1 Spot in Nielsen’s Media Distributor Gauge ...
Nielsen

Nielsen’s Q1 2026 Ad Supported Gauge

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...
Nielsen

Disney Remains No. 1, Pure-Play Streamers Benefit from a Dynamic Month of TV in Nielsen’s December Media Distributor Gauge

Pure-play streaming companies account for over a quarter of total TV in December. YouTube, Netflix and Amazon each achieve company-best shares of TV. The December 2024 interval dates included ...
Nielsen

2024 State of the Union Address Draws Over 32 Million Viewers

NEW YORK – March 8, 2024 – An estimated 32.2 million people watched President Joe Biden’s 2024 State of the Union address on Thursday, March 7, according to Nielsen. Viewership of the 2024 State of ...
Nielsen

Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...
Nielsen

Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months

Sydney – September 30, 2024 – Nielsen’s latest Advanced Audiences data, powered by Consumer & Media View (CMV), shows podcast listenership in Australia has never been stronger, with older Aussies ...
Nielsen

Nielsen Out Of Home Measurement Now Covers 100% Of The United States

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
Nielsen

Hubbard Broadcasting Taps Nielsen for Local TV Measurement

NEW YORK, NY – February 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of ...