Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

The Creative Impact track brings effectiveness to the heart of the sprawl that is the Cannes Lions Festival; in our new report, WARC’s editors bring you 10 effectiveness trends from advertising’s ...

Nestlé Brazil, a food and beverage company, successfully revitalised its Aveia oats range in 2023, positioning it as a versatile cooking ingredient to enhance consumer engagement and increase market ...

This line-up of the Creative Impact content stream draws inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Assessing how modern Marketing Mix Modelling techniques can combine with other forms of measurement.

Contains the campaign video of 'Tui Catch A Million' for Tui Beer by the agency Saatchi & Saatchi/Apollonation in New Zealand.

Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar. Soft drink brand Coca-Cola used a multimedia ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing ...

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...