To prime the discussion for this afternoon’s “Roll Your Own Network: Enter the Ad Exchange†panel at OMMA Ad Nets, moderator and Revenue Science, VP-Marketing Marla Schimke, got things going by, ...

Less than two months after it unveiled its new private exchange network, ad platform Nexage has announced that it's passed 100 billion ad requests and in some style. The news was delivered via the ...

Microsoft's auction-based ad exchange network AdECN is inviting advertising networks that buy and sell online advertising to test its new Federated System, scheduled for release in 2009. The platform ...

1. Ad exchanges are often confused with ad networks. Both exist in the space between ad sellers (publishers) and ad buyers (marketers and their agencies), but the two are quite distinct. Ad networks ...

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of ...

Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to ...

The rumor mill is a-rollin', and word on the street is that Mobclix, a mobile ad exchange network, is being pursued. According to unnamed sources, Mobclix is in advanced discussions to be acquired by ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...