If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry -- and here are the reasons why. By "true" augmented reality" we mean AR that ...

So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

Seatbelt lights, augmented reality. New car features I like this year Detroit Free Press auto critic Mark Phelan tests dozens of new cars every year. Here are some of his favorite new features in 2025 ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Microsoft is working with Volkswagen to bring augmented reality to cars via a new “Moving Platform” mode for the Hololens 2. Neither company goes into exact detail as to how this will work, but there ...

Ford filed a patent for an augmented reality system that uses a pair of special glasses connected to the driver’s smartphone.

BMW’s idea of an augmented reality windscreen just got a bit closer to reality. The concept was part of the iVision Dee car that is paving the way for the company’s Neue Klasse vehicles that will ...

Picture-in-picture may be coming to your next car courtesy of head-up displays that put more snippets of information in your line of sight. By giving you controlled doses of data projected onto a ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...