We examine the applicability of Anderson's (1982) procedural learning framework to consumer decision making within the context of how marketing communications influence people's procedural knowledge ...

Models of Consumer Choice. The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed. According to ...

Our theoretical model suggests that age-associated changes in cognition, affect, and goals interact to make older consumers' decision-making processes, brand choices, and habits different from those ...

For businesses, knowing their target is important. In addition, if they know their target's decision making process, then more leads can be generated.

Discover what black box models are, their applications in finance and investing, and examples of how they drive ...

Register today to understand the underlying forces that compel consumers toward – or away – from your brand. Direct-to-consumer (DTC) disruptors are storming onto the scene and growing at a ...

Study your consumer well and place them at the center of your decision-making process, you will always make better decisions. You’ll make decisions that are more aligned to your long-term goals ...

This study was a descriptive comparison of the decision-making processes and shopping experiences of consumers in two states who purchased a health insurance plan from the same large insurer in ...