Instagram Marketing: An In-Depth Guide Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers.

Marketing analytics and data firm TrackMaven on Wednesday released the most comprehensive study to date of how Fortune 500 companies are using Instagram. Based on the current Fortune 500 list, the ...

B2B buyers are also on Instagram, and with the right approach, a digital marketing campaign on this social media platform can be an excellent way to reach them.

With 1B active users and a third having bought a product they discovered on the platform, the role of Instagram as a social selling tool is clearly growing.

Marketers who rely on Instagram to create brand awareness and drive meaningful business outcomes should be aware that there are a few unique characteristics common to Gen Z.

One billion people use Instagram every month and 500 million use the platform every day. This list covers lots of tools from filters to analytics.

Instagram influencer marketing is exploding in popularity -- but watch out for fraud Instagram is leading the way with influencer sponsored posts with a significant rise over the last year.

With over 600 million active users, Instagram is now more than a place to post selfies and brunch. So how do successful brands incorporate Instagram into their marketing strategies?