According to a survey investigating the behavior of smartphone owners in grocery and drug stores, nearly 75% of consumers would switch brands if offered real-time mobile promotions delivered to their ...

Soft pretzel chain Auntie Anne?s is running point-of-sale-based mobile promotions to enhance brand engagement, as well as increase consumer purchase frequency. The company is working with Sparkfly on ...

Promotional activity among the "Big 3" U.S. carriers—AT&T Inc. T, Verizon Communications Inc. VZ and T-Mobile US, Inc.

The need for mobile-only promotions ? an important strategy for marketers just a year ago ? is waning as smartphone use during the shopping journey grows and the focus shifts to bringing the best of ...