The NBA season is almost here, and DraftKings Sportsbook is celebrating the return of basketball with one of its most popular promos: King of the Court. Every Tuesday, users who opt in and place a ...

The Pistons' hot start to the season has coincided with increased attendance, merchandise sales and TV ratings as well.

Forbes contributors publish independent expert analyses and insights. Tony East is an Indiana-based writer who covers the Pacers and Fever. INDIANAPOLIS – When it came to the current landscape of ...

The defending champion Oklahoma City Thunder have started 2-0 but had to go to double-overtime in two thrillers — and watch Shai Gilgeous-Alexander look like an MVP again, averaging 45 points a game — ...

What a way to start the new NBA season. Double overtime win by the Oklahoma City Thunder. That’s how it’s done. Even before the game, the animosity between the two teams was already at an all-time ...

Jackson Stone is a trending news writer for Athlon Sports. The Lakers are hoping to weather the storm with LeBron James out due to injury, and soon, the level of competition will go up another notch ...

Love stories between NBA stars and established celebrities have often stolen the spotlight, blending sports and entertainment ...

Artist Victor Solomon talks designing the Emirates NBA Cup 2025 courts, collaborating with teams and evolution of the court designs. Jon Hartzell, for NBA.com The Emirates NBA Cup 2025 tips off on Oct ...

Rockets forward Jabari Smith Jr. defends Warriors forward Draymond Green in the quarterfinals of last year's NBA Cup on Houston's red court at Toyota Center. Garrett Ellwood / NBAE via Getty Images ...

The Lakers’ highly anticipated contest vs. the Mavericks on Friday night will look a bit different than the NBA Cup games that came before it—and not just because Dallas forward Anthony Davis is ...