Paramount Global has quietly hit the “undo” button on the brand name for its premium Paramount Plus streaming tier. After more than a year of marketing the premium tier as “Paramount Plus with ...

Streaming has ushered in confusing times for premium cable brands. Just as Warner Bros. Discovery is restoring the “HBO” to HBO Max, Paramount has decided to drop Showtime from its flagship streamer.

The Showtime brand might finally be dead. Last year, Paramount killed the Showtime standalone streaming service, folding it into the Paramount Plus streaming service as Paramount Plus with Showtime.

Stop us if you've heard this one before: Paramount+ is undergoing a name change. Well, sort of. Now, here's where things get unnecessarily confusing: The Showtime cable network was also renamed ...

Paramount Global has quietly erased Showtime from the name of its top-tier streaming package. On June 23, Paramount informed subscribers that the name of its ad-free plan is no longer Paramount+ With ...