Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

After a first half stumble, Dallas completes an amazing comeback to become the league's first champion NASHVILLE, Tenn., March 29, 2026 /PRNewswire/ -- The first Pro Cheer League season concluded with ...

MEMPHIS, Tenn. (WMC) - The Memphis-based Varsity Spirit, a division of Varsity Brands, who is one of the renowned organizations in cheerleading and dance is launching the Pro Cheer League. It will be ...

PLANO, TX, UNITED STATES, January 8, 2026 /EINPresswire.com/ — A new chapter in cheerleading is officially underway. On January 16, 2026, the Pro Cheer League will ...

Varsity Spirit — a division of Varsity Brands and a provider of cheerleading, dance team and band apparel, camps and competitions, and yearbooks — has reached an exclusive broadcast agreement with ...

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, ...

The Pro Cheer League launches its first-ever event January 16 as Cheer Athletics leaders guide Dallas Drive into a new era of professional cheer. PLANO, TX, UNITED ...