In ecommerce, one of the biggest challenges most businesses face is shopping cart abandonment. It's one of the biggest concerns for online retailers. It's also a scenario that is unlikely in the real ...
Thomas M. Nies, Founder and CEO, Cincom Systems Inc. Last month’s column featured my ideas on how and why salespeople should not think they are involved in “sales cycles,” but rather to approach them ...
Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase ...
The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...
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