WIPO Director General Francis Gurry says intangible capital determines success in the marketplace. "Intellectual property, in turn, is the means by which companies secure the competitive advantage ...
Do you know the difference between tangible vs. intangible benefits? Measuring the results of your company’s output can be of vital importance. Understanding how these two measurements line up and ...
WIPO reveals $5.9 trillion contribution of intangible capital to value of manufactured goods Average contribution of intangible capital – including brands and designs – is 30.4% For every iPhone 7 ...
Over the years, many companies have transitioned from asset-heavy to asset-light business models, where intangible assets drive most of their growth. Tangible assets are assets that appear on a ...
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