No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions.

Consumer Behavior in Services. Consumer behavior includes the processes and motives that drive consumer buying activities. Consumers typically make purchases in a systematic way, with the time ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they ...

Marketers will need to think hard—and differently—about what the consumer in the next normal will think, feel, say, and do.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

What Is the Difference in Marketing to the Organizational Buyer as Compared to the Consumer?. Organizational buyers purchase products and services for businesses, government departments or ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

Wine Consumer Behavior and Marketing Strategies Publication Trend The graph below shows the total number of publications each year in Wine Consumer Behavior and Marketing Strategies.