Marketers today work with more data than ever, yet many still struggle to understand whether their advertising is creating real value. Every channel presents its own dashboards and metrics, but these ...

Most marketing organizations still treat their audiences as belonging to different categories. There is the house file of existing customers or supporters. There are acquisition audiences sourced ...

New creative piece highlights the dual reality of generative models, powerful but prone to copyright infringement and delivering homogenised ideas, reinforcing the need for tools designed specifically ...

AdTech has always had a distinctive strength: it adapts quickly. Once new ideas, new acronyms, or new standards show promise, the ecosystem moves fast to adopt them. Sometimes that speed produces real ...

Creators aren’t just creators anymore—they’re media companies, commerce engines, and community builders. Recorded live at Advertising Week New York 2025, this episode of AW360 Live features Zach ...

Featuring Brendán Murphy, Senior Partner and Global Executive Creative Director at Lippincott / Ivan Mato, Executive Creative Director at Elmwood UK / Tom Evans, Founder & Creative Partner, BigSmall / ...

Host Ren Akinci is joined by Justin Thomas-Copeland, CEO of the 4As, for a conversation on what matters most as the advertising and marketing industry enters its next phase. Together, they unpack the ...

Join Katie for a lively conversation with Sam Jones, Creative Director at Paramount and Founder of Funny Biz on speaking your truth, brand architecture, sonic branding, the pressure and promise of ...

Retail media networks are booming—but they’re also hitting real constraints around scale, signal loss, and measurement. We explore why first-party data alone is no longer enough, how privacy-safe ...

The advertising industry has always evolved rapidly; however, few could have predicted the scale of Generative AI adoption over the past 18 months. In a remarkably short time, AI has moved from the ...

AI is no longer a performance enhancement — it’s the architecture. In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic ...

Pinterest’s recent acquisition of TVScientific marked a turning point. It was the clearest sign yet that the future of CTV won’t rely on premium inventory, but will belong to those who deliver ...