From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...

Ex-Dior designer Kim Jones joins Bosideng sub-brand Areal. After decades of fashion plays, can the Chinese downjacket giant ...

National carrier’s fashion debut at Riyadh Fashion Week signals Saudi Arabia’s cultural shift from pilgrimage focus to ...

From Godmode’s global debut to China’s ‘otome’ game collabs, the fusion of gaming and beauty is redefining how brands connect ...

The Louis Vuitton City Guide is no longer just cultural marketing — it has become one of the brand’s most valuable IPs and a ...

After years of skincare’s preeminence, haircare has become China’s next beauty frontier — driven by innovation, ...

As Chinese travelers demand more value and meaning, brands are pivoting — creating lower-priced exclusives, emotional touch ...

French beauty giant L’Oréal could seal deal within days, absorbing Kering’s premium fragrance assets as the luxury group ...