Canada is the second largest country in the world by landmass, split across ten provinces and three territories, each with ...

This summer, the SocialNext Marketing Alliance (SNMA) is turning up the heat on free professional development. Whether you're soaking up sun or soaking up strategy, SNMA Summer School brings together ...

Sabaa Quao on the jury logic behind TBWA\Canada's Innovation Grand Prix win, the shift from Proof of Concept to Proof of ...

Sabaa Quao, venture studio advisor and AI strategist, joins host Lindsay Smith live from SocialWest 2026 to explore how synthetic data, built on tens of thousands of data points per person, is ...

Lauren Freund, Campaign Manager at Canva, joins host Lindsay Smith live from SocialWest 2026 to break down her content that connects framework, why relevance beats reach, and how brands can balance ...

Going viral isn't a strategy, it's a byproduct. Here are six ways Canadian brands build real audience connection that outlasts any algorithm spike.

The problem with your AI output isn't the tool, it's what you hand it before you hit generate. Here's what Canadian marketers ...

Jessica Lortie, Head of Marketing at Toast, joins host Lindsay Smith live from SocialWest 2026 to share the data behind a tripling pay gap, why masculine-coded job titles filter women out before they ...

TikTok reframes its pitch to advertisers, Plus Company goes all-in on agentic AI, adidas signs the Blue Jays and brings back the Trefoil, and IPREX wraps its first leadership program. Here's what ...

The travel creator economy is changing, but not in the way many marketers might expect. New insights from travel creator researcher Dalene Heck, Founder of marketing agency, HMI, suggest that while ...

Marketing conferences often promise inspiration, tactics, or a glimpse at what’s next. SocialNext: Ottawa focused on something more grounded and, for many, more necessary: what modern marketing ...

When the Toronto Blue Jays punched their ticket to the World Series for the first time in over 30 years, the impact rippled far beyond the diamond. This wasn’t just a Toronto story; it was a Canadian ...