The research identifies which categories and parts of the purchase journey are likely to feel the impact first.

The agency is using experiential, humour and social amplification to transform a familiar consumer frustration into a ...

Narcity's CEO discusses why performance marketing is accelerating brand erosion and whether human-made content will become ...

Audience consumption was relatively flat (+2%), but monetization jumped 26%, indicating advertisers are placing greater value ...

Initiative Canada has been on a hot streak. The IPG Mediabrands agency won seven new clients over the last year, including giants like Unilever and Volvo, representing just under $90 million in new ...

Toronto-based architecture and design magazine Azure has been acquired by Sandow Design Group, headquartered in Florida. Financial terms of the deal, announced Wednesday, were not disclosed. Sandow ...

Alphabet reports double-digit growth, with its ad business, Google Search, YouTube and AI investments contributing to revenue gains.

Matthew Dicker has taken on an expanded role as senior manager, commercial sponsorship and brand at OLG, adding brand ...

Bell Media's coverage of the tournament reached 30.5 million unique viewers, with the final becoming the most-watched World ...

Canadian digital media veteran David U.K. announced Tuesday the launch of Dag Canada to be the exclusive ad representative for WeTransfer Advertising in this country. Founded in the Netherlands, the ...

Coors Light is expanding its marketing strategy into golf, launching what it says is its first dedicated golf platform in Canada through an integrated campaign that combines creator partnerships, paid ...

The Insights Suite uses respondent-level research to help advertisers analyze audience behaviour, media combinations and ...