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FanDuel highlighted one of the Super Bowl’s most unpredictable moments – the coin toss – through its “Flip of Destiny” pop-up ...
CBC's opening ceremony coverage reached its highest audience since Sochi 2014.
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The Government of Canada follows in second place with an ad promoting its "Building Canada Strong" initiative.
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The initiative is being supported through a mix of in-arena visibility, owned social channels and targeted digital amplification.
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