GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

GetYourGuide, together with creative agency Fold7, is launching a summer campaign to inspire Londoners to book unforgettable travel experiences through its platform. The campaign shows how ...

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the ...

Klarna has kicked off its new multi-year partnership with Latitude Festival by launching “Camp Klarna,. Marking its debut as headline sponsor, Klarna- the global digital bank and payments provider- ...

Tesco Mobile is helping parents understand their children’s online language in a new campaign created by BBH. Tesco Mobile’s new campaign aims to help parents feel more informed and confident when it ...

Samsung UK has launched Unmissable Moments, a new campaign to support the release of the Galaxy Z Fold7 and show why foldable phones are worth considering. Aimed at Millennials and Gen X, the campaign ...

Initials CX has launched “100 Ways to Summer”, a new integrated campaign for Arriva’s Grand Central Rail. In partnership with Get Me Media, the campaign aims to spark spontaneous summer trips to ...

Uber Eats is giving the traditional British meal deal a playful upgrade- with lobster sandwiches, tomato crisps, and a 10-foot-tall delivery bag. As part of its “When You’ve Done Enough” campaign, ...

Royal Mail has unveiled its first-ever campaign driven by talent to highlight the simplicity and convenience of its modern parcel-sending options. Created by independent media agency the7stars, this ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...