I tracked the timing of 175,902 critic reviews across 10,766 films to see what it signals before the opening weekend.

I reviewed 20 years of EFM sessions to understand the industry’s recurring discussions and to see what 2026 has in store. Plus, I look at whether the market’s "decline" narrative matches the data.

Looking at the data behind which films appear on user-generated lists of 'Movies which are awesome, but I don't ever want to watch again' reveals what feeling audiences never want to return to.

A larger market for independent films worldwide is emerging, and I don’t think the industry has fully taken on board the consequences yet. To be clear, I think the individual forces behind this are ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment will focus on one of the key shifts highlighted below, digging deeper ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...