Dive into AdExchanger's The Annoyance Economy coverage for the latest updates, expert opinions, and analysis shaping the ...
Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce ...
ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's ...
The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more ...
When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.
CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.
Describing Google’s revenue growth has become a problem, as it so vastly outpaces the human capacity to understand large ...
Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...
Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...
With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat ...
Airpost, which just announced $4.1 million in seed funding, creates video ads for brands using a blend of AI and ...