With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

S4 Capital’s executive chairman says hyperscalers’ $600 billion AI capex shift is breaking profit–agency revenue link.

Executives told the Financial Times that ads risk making users 'suspicious of everything'. To continue enjoying this content, please sign in below. You can register for free for limited further access ...

The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.

Partnerships with JioStar, TCS and MakeMyTrip tie infrastructure, enterprise rollout and consumer platforms into a coordinated India expansion strategy.

Its campaign leverages celebrity friendships and gossip culture to create relatable digital content designed for social media engagement and youth audiences.

The US drove over 50% of revenue. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

The audio platform said that more than 10% of its monetised creators collectively earned over INR 50 crore in 2025 alone.

Based in Mumbai, he will report to Havas Health’s global CCO Eric Weisberg and Havas Life Mumbai’s MD Dorelle Kulkarni.

Sustainable marketing isn’t about being louder; it’s about being the right answer at the right moment in the right context.

With India driving 47.4% of global searches, Rado reviews US ambassador strategy to balance growth, equity and market diversification.

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