From M&M’s brand character getting its ad banned to a fully AI-run marketing team experiment, it’s been a busy week. Here is ...

For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L’Oréal’s Asmita Dubey ...

There is growing evidence that B2B brands are becoming braver when it comes to introducing influencers to the marketing mix. Global technology company IBM is one B2B giant investing more into both ...

Coca-Cola has updated the design of Coca-Cola and Diet Coke, bringing them in line with the refreshed Coca-Cola Zero packs it unveiled in February. It marks the first global packaging update since the ...

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...

Too many B2B brands play it safe and strip humour out of their marcomms - but this isn’t the signal of a serious brand that ...

We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...

The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...

The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function.

Senior marketing director for GB and Ireland, Elodie Peribere, is leaving the business after more than 20 years.

As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer ...

Former CMO Christophe Poirier took on the role in 2024, and says the business has a common culture based on the phrase: ...