From M&M’s brand character getting its ad banned to a fully AI-run marketing team experiment, it’s been a busy week. Here is ...

For the next edition of our Under The Spotlight series, profiling the great and good of marketing, L’Oréal’s Asmita Dubey ...

Senior marketing director for GB and Ireland, Elodie Peribere, is leaving the business after more than 15 years.

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...

Too many B2B brands play it safe and strip humour out of their marcomms - but this isn’t the signal of a serious brand that ...

The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...

We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...

The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function.

As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer ...

Former CMO Christophe Poirier took on the role in 2024, and says the business has a common culture based on the phrase: ...

The key to showing up in AI search results is a strong command of the 4Ps irrespective of category and which answer engine ...

Marketing Week has teamed up with the Advertising Association for a fourth year to spotlight organisations that have opened ...