When Komodo co-founder Nick Seymour last spoke with Net Influencer, his agency had just finished what would become one of the ...

For brands investing in creator marketing, the hardest part is rarely finding creators, according to Wes Elder. Instead, he ...

After more than 20 years representing talent at the center of Hollywood’s agency system, Alec Shankman is applying that ...

Former Airbnb product marketing lead John Gargiulo believes the problem with paid social advertising today isn’t a lack of ...

Most Valuable Promotions (MVP), the boxing promotional company co-founded by YouTuber-turned-boxer Jake Paul and Nakisa ...

Rare Flower Agency is a Los Angeles-based agency designed to help creators move beyond brand deals and platform payouts toward something more durable: businesses they control. Founded in 2020, the ...

Fanatics Sportsbook has recorded a significant increase in app downloads following its Super Bowl campaign featuring Kendall Jenner, according to Fanatics Betting & Gaming CEO Matt King. “We’ve seen a ...

Netflix announced a partnership with YouTube creators Jordan Matter and his daughter Salish Matter, who operate a channel with nearly 35 million subscribers and more than 13 billion lifetime views.

Zack Honarvar has spent more than a decade working alongside some of the internet’s most influential creators, but his current focus is less on chasing virality and more on building the businesses ...

The National Football League’s video content accumulated more than 20 billion views on YouTube in 2025, according to a new “Culture & Trends Report” released by YouTube examining the league’s digital ...

The European Commission issued preliminary findings on February 6 stating that TikTok‘s design features breach the Digital Services Act (DSA), potentially requiring the platform to modify core ...

TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t disappeared ...