If the last few years of commerce media were about scale, Darren Silverman sees the next phase as more distributed and more ...

The Robinson-Patman Act. This US law makes it much harder for brands to use trade dollars in ways that clearly favor one ...

B2B might not always need Super Bowl advertising, writes Cos Mingides, but it does need to rethink how fame, reassurance and ...

Ethical chocolate brand Tony’s Chocolonely has launched its first-ever global TV campaign. Called ‘Fight in Every Bite,’ the ...

Starting with AI and the changing role of the creative director felt right because it exposes a deeper shift across B2B ...

For brands in the CPG or FMCG space, it’s about a new standard for targeting and accountability. It’s no longer a case of merely adapting to survive. Instead, it’s about adopting intent-based ...

The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, and why marketing only works when viewed as a connected system.

AIA Group’s latest ‘Rethink Healthy’ campaign is built on new research showing that deeply ingrained health stereotypes across Asia are shaping how people think about fitness, mental health and ...

By the end of 2024, 25 countries had monitoring bodies in place, each with varying degrees of enforcement. In 2025 those bodies began to publish how they were going to go about their monitoring work.

The toughest test heading into 2026 is managing complexity. “One of the most major challenges is balancing innovation with ...

X’s BrandRanx tracks the Super Bowl LX ads that drove real fan reaction.

And after hours of watching campaigns surge, slip and sometimes disappear entirely, one thing became obvious: the brands that ...