Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK. Argos, the retailer, used a series of short video ads to promote its same-day delivery service ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

Humour in advertising is a powerful driver of brand memorability and engagement. WARC’s India Editor Biprorshee Das dives into why humour works, where brands go wrong, and how to get it right–some key ...

Major sporting events offer huge opportunities for marketers to connect with audiences around their passions and interests, driving emotional engagement and cultural relevance. WARC’s Lena Roland ...

According to some research, the average human attention span is now eight seconds, less than that of the goldfish with nine. But, asks Faris Yakob, can this possibly be true or does it simply suit ...

Faris Yakob looks at one of the last five years’ most successful brands - it’s likely you have never seen an ad by them even if you’ve heard of them.

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

We have ways of testing creative, ways of measuring its effectiveness, but what do we actually know about how to make creative and effective advertising? asks Faris Yakob.

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

Marketing effectiveness needs to be redefined to address the ‘polycrises’ and social and environmental tipping points the world is currently facing, say Alexis Eyre and Paul Randle, co-founders of the ...