Alphabet crossed $400bn in annual revenue with margins still improving, but markets remain uneasy; AI has a deep influence on search and intent-based advertising but the company now faces growing ...

Publicis’s full year results for 2025 are strong, with revenues and profits up as it continues its narrative of taking AI from a generally experimental technology to one fit for delivery – here’s what ...

The majority of CMOs are not confident in their creative or media agencies’ ability to scale their use of AI, according to a study* by MMA and BCG.

AI needs to be used to “do something useful”, Microsoft CEO Satya Nadella has warned, but the comment coincides with a survey which has found that more than half of CEOs see no benefits from AI in the ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

We now have a clearer view of evolving search habits and where AI systems cite from, and marketers are beginning to respond, but keeping pace with the ever-evolving search market is a challenge – the ...

Building a brand in dynamic markets like Asia requires moving incredibly fast and being in it for the long term – our new guide explores this “twin pace” with real-world case studies from the likes of ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.