Adidas AG has extended Bjorn Gulden’s CEO contract to ⁠the end of 2030. He ​has led the company since the start of 2023. The ...

Influencer is a derogatory term, usually applied to somebody from Gen Z who hasn’t achieved anything very much except figuring out how best to deploy modern technology to create mindless content, ...

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...

MILAN (AP) — Political pressure on Olympic officials, like in the case of the Ukraine skeleton racer’s memorial helmet at the Milan Cortina Games, is nothing new, according to a long-time IOC insider.

A stacked roster of professional skiers and legends of the sport are flocking to Sun Valley to crown "The Best Skiers of the West".

On a mild Saturday in late February, traffic around Suwon World Cup Stadium slowed to a crawl. Red express buses from ...

There's something different about football kits that appear at a World Cup.

When the World Cup came to the U.S. in 1994, the USMNT wore an iconic denim-look jersey. Adidas is going back to the '90s by releasing a replica.

Every Lunar New Year, brands release zodiac animal-themed merchandise and items in the lucky color red. This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.

From tickets to the trophy, presidents to prize money and everything in between, this is your one-stop shop for everything you need to know ...

Shaquille O'Neal and Damian Lillard are the two who have generated the staying power to make it as an NBA standout and as a hip-hop artist.