Airbnb built a travel empire by leveraging something the industry had long overlooked: people’s homes. Its early success came ...

Airbnb subsidizes the event, likely cutting the celebrity a big check to participate. This is a different business model from the regular tour guides, who make their money from customers.

Airbnb subsidizes the event, likely cutting the celebrity a big check to participate. This is a different business model from the regular tour guides, who make their money from customers.

Those three experiences are free, but there’s limited availability. An Airbnb rep said the celebrity-hosted experiences are available on a “first-come, first-serve basis” to users who sign up.

An Airbnb rep said the celebrity-hosted experiences are available on a “first-come, first-serve basis” to users who sign up. (Airbnb is paying a fee to the celebrities as part of the promotion.) ...

An Airbnb rep said the celebrity-hosted experiences are available on a “first-come, first-serve basis” to users who sign up. (Airbnb is paying a fee to the celebrities as part of the promotion.) ...

Airbnb says its services are vetted for quality through an evaluation of "expertise and reputation," and that service hosts have an average of 10 years of experience. The company says the hosts ...

Of course, the celebrity experiences are a high-profile example of what the company has created, with experiences in some 650 cities set to be available at launch, covering art, culture, food ...

Airbnb is betting that standing out in a crowded field of experience platforms comes down to quality. Its strategy is to focus on "unique experiences" and to emphasize local providers that have ...